StrategyWerx and Werx.Marketing both have brand strategy practices.
The purpose of a brand is to make a constant, meaningful connection between a company and its customers. This is not superficial work, though brand efforts often operate at an entirely superficial level.
StrategyWerx approaches brand development as an extension of culture and as a means of delivering the corporate strategy. We know that the most consistently delivered strategies are integrated throughout a company and reinforced by corporate culture. We can show you how to create this self-perpetuating system in your own organization.
Read more about StrategyWerx Strategic Brand Practice here: Brand Strategy
Werx.Marketing takes branding to the next step, attaching tangible elements to your brand identity and building a system for you to deliver that brand through every single touchpoint in your company.
Read more about Werx.Marketing's Brand Practice here: Brand Development and Deployment
You may enjoy these articles on brand from Andrea Hill's business blog:
- Big Business Brand, Small Business Budget (video)
- Be a Better Leader Part 5: Be the Brand Builder
- What Price Brand?
- Can You Put 200,000 Miles On Your Brand?