Do you need a marketing services support plan, a HubSpot backoffice team, or possibly both? Here are some ways WeRX.Marketing can support you.
We are often asked what types of support or services we can offer following a HubSpot onboarding and implementation engagement. While we offer a full range of growth services to clients across our four brands, the two most commonly requested services are:
- HubSpot Backoffice Support
- Marketing Services
Marketing Services Support
Starts at $5,000/month. Packages can be sized based on need. A 5,000/month package provides 30 unit credits. You can see our units menu here.
We are often asked why we do not offer smaller marketing packages. There are two highly interconnected reasons that we start at $5,000/month.
To begin with, our goal isn’t just to “crank out” marketing. Our goal is to get you results. And to do that, we must invest the kind of thinking, analysis, talent, and creativity that will deliver the strategies needed to move the needle in your market. If all you need is for someone to knock out emails and social media posts, there are definitely more cost-conscious options than WeRX.Marketing for that.
Secondly, we consider the MED of marketing. In medicine, there’s a concept called ‘Minimum Effective Dose,’ or MED. Basically, if you deliver too little of a drug, it has no effect. Marketing has an MED too. Invest too little in your marketing and it gets lost in the noise, resulting in no effect. This is especially true in today’s competitive landscape.
We won’t waste our clients’ money. Over time, we’ve determined that our MED is $5,000/month. This level of investment ensures we can devote the strategic thinking, planning, graphic design, writing, and other marketing development and production required for marketing success.
HubSpot Backoffice Support
Starts at $2,000/month (14 hours). Other package sizes available. Custom packages can be sized to need.
HubSpot backoffice support includes technical setups, building automations like sequences and workflows, building landing pages, segmenting contact lists, keeping the database clean and organized. It can include training for team members, troubleshooting, and suggestions for getting more from your HubSpot subscription.
It does not include content development. For example, when you want a sequence built, your marketing team would provide the content, such as email subject lines, intro text, and email copy. It does not involve scheduling and managing things like ads or social media, though it could involve managing integrations with advertising or social media environments.
The Differences Between Marketing Services vs HubSpot BackOffice Services
Because it can be hard to picture the difference between “marketing” services and “HubSpot backoffice” services, we provide this table. This is not a comprehensive list of services or differences. It is an example to help understand the difference between the two service offerings:
|
Task/Deliverable |
Marketing Task/Deliverable |
HubSpot Support |
|
Lead Generation |
||
|
Run a trade show booth |
- Design booth, train staff, plan giveaways - design and write marketing materials for distribution at the booth - Capture leads (QR codes, tablets, conversations) - Qualify leads - Segment leads by product interest - follow up with leads following the show |
- Create HubSpot forms (integrated with tablets/QR codes) - Set up automated lead assignment to sales reps - Create lists and segment leads based on criteria determined by marketing team (e.g., product interest, company size) |
|
Launch a new product promotion |
- Develop product positioning and messaging - Write email copy, landing page content, ad copy - Design marketing assets (images, videos) |
- Build email campaigns in HubSpot - Create landing pages with forms - Set up tracking and A/B testing - Integrate with paid advertising platforms |
|
Host a webinar for retailers |
- Plan webinar content and recruit speakers - Create presentation materials (PowerPoint, etc.) - design support marketing materials - design surveys and questionnaires - Promote the webinar (email, social media) - Analyze attendee data |
- Build registration page in HubSpot - Set up email automation (invitations, reminders) - Track registrations and attendance - set up post-event automations |
|
Run a trade ad |
- Design ad creative and write compelling copy - Select relevant trade publications - Track ad performance (impressions, clicks) - Analyze lead source and conversion rates |
- Create lead capture forms or landing pages linked to the ad - Track website traffic from the ad campaign |
|
Run a Google Ads campaign |
- Conduct keyword research and define target audience - Write ad copy and design landing pages (graphics, images, written content) - Manage bids and optimize campaigns - Analyze campaign performance data |
- Integrate HubSpot with Google Ads - create reports to track conversions and ROI |
|
Run a social media targeted ad campaign |
- Define target audience and select social media platforms - Design engaging ad creatives and write compelling copy - Manage bids and optimize campaigns - analyze campaign data |
- Integrate HubSpot with social media platforms - Track conversions and ROI - create reports or dashboards for analyzing campaign performance data |
|
Do targeted 1:1 outreach using qualified lists |
- Research and build a list of qualified prospects - Craft personalized outreach messages (email, LinkedIn) - Track outreach efforts and follow-up - Log sales activities and notes in the CRM |
- Utilize HubSpot CRM to manage contact lists - Create email templates for personalized outreach - Track email opens, clicks, and responses |
|
Content Marketing |
||
|
Create blog posts about industry trends |
Research topics, write blog posts, create visuals ; Publish blog content through HubSpot CMS ; Optimize content for SEO ; Track blog views and engagement - Analyze performance |
Format blog posts in CMS, optimize for keywords |
|
Develop case studies showcasing successful retailers |
Host case studies on HubSpot landing pages ; Interview retailers, write case studies, design layout ; analyze use of forms and content |
Build landing pages, create forms, integrate with CRM |
|
Create downloadable resources (e.g., product guides, catalogs). |
Design and write product guides, catalogs, etc. |
Upload files, create forms, set up automated delivery |
|
Launch a new product |
- Develop product messaging and positioning - Create marketing collateral (brochures, website pages, videos) - Plan launch campaign (email, social media, PR) - Manage social media content and engagement - Track campaign performance and analyze results |
- Build product pages on website (HubSpot CMS) - build email campaigns and landing pages |
|
Launch a new program (e.g., loyalty program) |
- Define program benefits and target audience - Develop marketing materials (website pages, emails, FAQs) - Promote the program through various channels |
- Create dedicated program pages on website (HubSpot CMS) - Build email nurture campaigns for program members - set up reporting to track program enrollment and engagement |
|
Reintroduce a product or program |
- Identify reasons for reintroduction and target audience - Refresh marketing materials and messaging - Plan a re-launch campaign (email, social media, etc.) - Track campaign performance and analyze results |
- Update existing website pages or create new ones (HubSpot CMS) - Build email campaigns |
|
Tell brand stories (variety of media) |
- Develop brand storytelling strategy and key messages - Create content in various formats (blog posts, videos, infographics) - Distribute content across relevant channels |
- Publish blog content on HubSpot CMS - Host videos and other media in HubSpot file manager - Share content through email campaigns |
|
Create and distribute a monthly newsletter |
- Curate relevant content (articles, product updates, industry news) - Design and write engaging newsletter content - Segment lists and personalize content |
- Build email templates for the newsletter - Manage subscriber lists and preferences - Schedule and send newsletters through HubSpot - set up reporting for email opens, clicks, and unsubscribes |
|
Sales Enablement |
||
|
Provide sales reps with product information and selling tools |
Develop sales presentations, product sheets, and other collateral |
Build email templates, organize files, manage access permissions |
|
Track sales interactions with retailers |
Log sales activities in HubSpot CRM ; Track deal progress and identify bottlenecks |
Set up CRM pipeline, customize deal stages, generate sales reports |
|
Develop automated email sequences for lead nurturing |
Develop email content strategy and write emails |
Build workflows, set up triggers and delays, add personalize content based on sales/marketing direction |
|
Create sales playbooks |
- Develop standardized sales processes and best practices - Create sales scripts, email templates, and presentations - Provide training and resources for sales reps - Track sales rep performance and identify areas for improvement |
- Store sales playbooks and resources in HubSpot file manager - Create email templates and sequences for sales outreach |
|
Customer Relationship Management (CRM) |
||
|
Manage quality of database |
- Regularly clean and update contact information - Use standardize data formats - Enrich data with firmographic and demographic information - merge records and do other data hygiene tasks as needed |
- Use HubSpot tools for data cleansing and deduplication - Integrate with data enrichment services - Implement data quality rules and validation |
|
Target segments of the list for various promotions based on CRM insights |
- Analyze CRM data to identify customer segments and preferences - Develop targeted promotions and offers for each segment - Personalize communication based on segment characteristics |
- Use HubSpot lists and segmentation tools - Create targeted email campaigns and workflows |
|
Create customer success playbooks |
- Develop standardized processes for onboarding and supporting customers - Create resources and materials to help customers succeed - Track customer satisfaction and identify areas for improvement |
- Store customer success playbooks and resources in HubSpot file manager - Create email templates and sequences for customer onboarding - create reports to track customer engagement and satisfaction |
|
Reporting and Analytics |
||
|
Track key marketing metrics (website traffic, lead generation, conversion rates) |
Use HubSpot dashboards and reports to monitor performance ; Analyze data to identify trends and optimize campaigns; Interpret data, make strategic decisions |
Set up dashboards, customize reports, provide data visualization |
|
Measure the ROI of marketing campaigns |
Track campaign performance in HubSpot ; Attribute revenue to specific marketing activities; Analyze campaign results, calculate ROI |
Integrate with sales data, provide attribution reports |
|
Analyze sales performance and identify areas for improvement |
Use HubSpot sales reports to track deal progress and rep performance ; Identify areas where sales efforts can be optimized |
Set up dashboards and reports |
How Can We Help?
We would love to support your company on your growth journey! From analyzing your business preparedness for growth to helping you execute specific growth strategies, the WeRX Brands offer extensive experience and proprietary methodologies to achieve your growth goals.
If you are interested in a proposal for marketing services, HubSpot backoffice services, or any other type of support for your growth, we’ll be happy to discuss your needs and provide a proposal! Feel free to book at meeting at this link, and let’s get started!